MEDIA CONTACT
Marvin Dejean
SVP - Media Strategies
8551 W Sunrise Blvd Suite 302
Plantation FL 33322
Tel 954.382.3900
Fax 954.382.3045
Mobile 954.254.9030
MIAMI,
FL-January 27, 2009 - As the Caribbean and Latin America tourism
industry continue to be battered by the global recession, many
international organizations predict a worsening slump for 2009. The
World Tourism Organization (UNWTO) estimates that in 2008, tourism grew
between 2 and 3 percent, a very distant cry from the 6.6 percent
reached during the previous year. In 2009, it is expected to expand
even less, somewhere between 0 and 2 percent.
David Andrade, CEO at POWERi Technologies,
one of the fastest growing interactive agencies in the U.S., sees this
business climate as the perfect opportunity for the hotel industry in
these regions to ensure that they incorporate the online reservation
tools and processes that are now pre-requisites to effectively compete.
“This is the reality of the industry right now. The market place is
in free fall and will only accommodate those businesses who can
leverage technology, best practices and collaboration as a means of
surviving this global recession, and come out stronger on the other
side. This is the reason a product like ReGIS®
is so timely and represents a perfect solution for independent small
and medium hotels hoping to survive in this environment.” states
Andrade.
ReGIS®, a proprietary booking engine developed by POWERi is on the cutting edge of SAAS
(Software As A Service) technology. SAAS technology allows companies to
integrate business solutions quickly and costs a fraction of the price
of other traditional software solutions.
Several well-known destinations such as The Shelborne Hotel in Miami Beach, the Marco Polo Beach Resort in Sunny Isles and Grace Bay Suites
in the Turks & Caicos Islands have all implemented the ReGIS
booking engine within their site and have seen their ROI increase by as
much as 60%.
The advantage of ReGIS® for small and medium-sized hotels (20 rooms or
more) is that it is very easy to integrate within an existing website;
and at a price of $10.00 per room per month, it is much more cost
effective than competing systems and requires substantially less profit
margin generated from online sales because clients are booking
instantaneously and directly on a site versus using a third party
aggregator.
The United Nations Economic Commission for Latin America and the
Caribbean (ECLAC) notes that countries like Curacao, Trinidad and Cuba
will continue to see double-digit growth within their tourism trade.
This is due partly to recent investments that have placed them in a
better position to compete for the decreasing demand for tourism
services expected in the near future.
“The days of hotels and destinations not having a website to service
customers are over. The days of using e-mail as a means to book rooms
are also gone. But more importantly not having your website serve more
as a web service is also quickly becoming a business model of the past.
By using ReGIS®
to instantaneously sell, manage inventory, provide Customer
Relationship Management and control online promotions at a fraction of
the cost of other solutions is the new reality. Hotel owners who
understand this will not only survive, but thrive even in a down
economy.” further states Andrade.
For information on the ReGIS® application, you can view a demonstration by visiting www.Regisres.com. For more information about POWERi Technologies, contact them at 954-382-3900 or e-mail at info@poweri.com or visit www.POWERi.com.
About POWERi Technologies:
POWERi Technologies
is an interactive marketing and digital public relations firm offering
clients an integrated set of strategy, technology, and creative
services. The agency combines interactive rich media technologies with
captivating creative design to deliver dynamic solutions that help
clients build and maintain high-value relationships with their
customers. The firm also specializes in new media, servicing clients
with innovative technologies in the field of social media, blogging,
podcasting and online media relations. |
